Loyalty program · Guest-verified

U By Emaar

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U By Emaar is the loyalty programme within the Emaar ecosystem: the official U By Emaar site links to Emaar Hospitality Group, and lists Rove Hotels among the stay brands participating in the programme. At a high level, members earn Upoints across participating hotel stays, restaurants, entertainment, spas, shopping and fitness venues, then redeem points toward stays, dining, spa treatments or entertainment. The tier ladder shown by the official benefits page is Bronze, Silver, Gold and Platinum, with higher tiers adding more stay, dining and lifestyle privileges such as late checkout, upgrades at higher tiers, restaurant priority benefits, member-only offers, partner benefits and dedicated customer care.