Emaar

Emaar’s hotel footprint sits within Dubai-based Emaar Properties, whose businesses span real estate, malls, hospitality and leisure. Emaar Hospitality Group says it oversees seven hotel brands and 12,600 keys in global destinations. Its portfolio ranges from Address Hotels + Resorts, positioned by the group as a super-premium luxury brand, to Vida Hotels & Resorts as an upscale lifestyle brand. Rove Hotels, tracked separately, presents itself as a Dubai-born lifestyle brand built around well-connected locations, fuss-free service and value, with open hotels in Dubai and Ras Al Khaimah and announced future openings in Sharjah, Riyadh, Cairo, Marasi Bay and Muscat-related residences. Emaar’s loyalty programme is U By Emaar, which lets members earn and redeem Upoints across Emaar hospitality, dining, leisure and retail experiences.