Scale
The official site describes more than 100 hotels and resorts across four brands, in over 22 countries and regions and 76 destinations.
Shangri La
Shangri-La traces its hotel story to Shangri-La Singapore, which opened in 1971. The group’s own site says its four distinct hotel brands cover more than 100 hotels and resorts in over 22 countries and regions and 76 destinations. Its portfolio is led by Shangri-La Hotels and Shangri-La Resorts, positioned on the official brand page as five-star luxury hotels and resort stays. Kerry Hotels sits in the group’s higher-end, neighborhood-oriented lane, while Traders Hotels is presented as a practical choice in Asian and Middle Eastern business hubs. JEN is the group’s design- and lifestyle-centric brand in key Asian gateway cities. The group’s loyalty programme is Shangri-La Circle, which covers member rates, points, redemptions and tier recognition.
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Coverage overview
127Hotels
75Cities
3Brands
Loyalty programs
Group background
Brand Positioning
Shangri-La Hotels is described as five-star luxury; Kerry Hotels as neighborhood-oriented and luxurious; Traders as practical for business and leisure hubs; JEN as lifestyle-centric.
Loyalty
The group runs Shangri-La Circle, with points that can be redeemed for room nights, dining, spa treatments, lifestyle products and more.
Brand portfolio
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