Scandic

Scandic Hotels Group was founded in 1963 and is headquartered in Stockholm; its origins trace back to the Esso Motor Hotel in Laxå, Sweden. The company describes itself as the largest hotel company in the Nordic region, with a network of about 280 hotels and 58,000 rooms in operation and under development across more than 130 destinations. Its portfolio is anchored by Scandic, serving leisure and business accommodation as well as meetings, while Scandic Go is described by the company as part of its growth in the economy segment. The group runs Scandic Friends, which it calls the largest loyalty program in the Nordic hotel industry.