Lotte

Lotte Hotels & Resorts is the hotel arm associated with South Korea’s Lotte group. Available sources describe Lotte Hotel Co. as founded in 1973, with Lotte Hotel Seoul opening in 1979 and the group’s first overseas chain hotel opening in Moscow in 2010. Its listed operating geography includes South Korea, Russia, the United States, Japan, Vietnam, Myanmar and Uzbekistan. The portfolio spans several positions: SIGNIEL is categorized as luxury, LOTTE Hotels as premium, and L7 Hotels, LOTTE City Hotels and LOTTE Resorts as midscale in a chained-brand hotel listing. Lotte also runs its own loyalty scheme, LOTTE HOTEL REWARDS.