Best Western

Best Western is part of BWH Hotels, a Phoenix-based hospitality group founded in 1946. The company is organized around three hotel companies: Best Western Hotels & Resorts, WorldHotels and SureStay Hotels. According to BWH Hotels, its network includes approximately 4,300 hotels in around or over 100 countries and territories, with brands spanning chain-scale segments from economy to luxury. Within the Best Western family, the portfolio ranges from the core Best Western, Best Western Plus and Best Western Premier brands to soft-brand collections such as BW Premier Collection, boutique options such as Aiden by Best Western, and value-oriented SureStay brands. The group runs Best Western Rewards and WorldHotels Rewards as its loyalty programs.