Loyalty program · Guest-verified

I AM STAR

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I AM STAR is the loyalty program of Starhotels, the Florence-headquartered hotel group run by the Fabri family. At a high level, members earn points on eligible stays booked with dedicated I AM STAR rates through the program site or the Starhotels Reservation Center, and points can be redeemed for reward stays under the program rules. Officially described member benefits include member-only rates and offers, discounts on hotel restaurant dining, minibar and garage, fast check-in, late check-out and upgrades subject to availability, plus partner benefits and a dedicated newsletter. The official rules describe registration as free, personal and non-transferable, with no membership card issued.