The Ascott Limited
The Ascott Limited is a Singapore-based lodging group under CapitaLand, with roots in The Ascott Singapore, which opened in 1984. Public sources describe Ascott as a global serviced-residence, hotel and co-living operator, with more than 700 properties and a footprint across more than 220 cities in over 40 countries. Within the tracked set, Ascott The Residence sits toward the premium serviced-residence end, Somerset is commonly positioned around upper-midscale serviced apartments for families and longer stays, and lyf is Ascott’s co-living/lifestyle brand. The group’s loyalty programme is Ascott Star Rewards, where members can earn and redeem ASR points on qualifying stays and other eligible activities.
Coverage overview
Loyalty programs
Group background
Brand Positioning
Loyalty Programme
Brand portfolio
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