Swiss Belhotel International

Swiss-Belhotel International is a Hong Kong-based hotel management group with New Zealand family-business roots; published company-profile information says it was founded in 1987 by Peter Gautschi. The group says it currently has about 165 hotels, 20,000 rooms and a presence in 20 countries, with a portfolio covering hotels, resorts, serviced residences and apartments. Its brand architecture spans luxury, upper-upscale, upscale/midscale, economy and budget tiers. Swiss-Belresidences, the brand in your tracked list, is positioned by the company as upscale-midscale serviced or branded residences and apartments for extended-stay business and leisure guests. The group runs its own loyalty program, Swiss-Belexecutive Card, also presented as the SBEC Loyalty Programme; the program emphasizes instant discounts and vouchers rather than points collection.