Group background
RHR is presented in official materials as Robinsons Land Corporation’s hospitality group in the Philippines.
Robinsons Hotels
Robinsons Hotels & Resorts (RHR) is the hotel arm associated with Robinsons Land Corporation. Its official materials describe RHR as the largest Filipino hospitality group, with diverse hotel formats and broad geographic presence. The tracked brand, Summit Hotels & Resorts, is positioned as RHR’s midscale, full-service business-and-leisure brand; Summit’s own site lists six hotels in the Philippines: Greenhills, Magnolia, Naga, Galleria Cebu, Tacloban and Tagaytay. For loyalty, RHR links to Go Rewards, and Summit states that Go Rewards members may earn points when booking through its site; Café Summit offers also refer to earning and redeeming Go Rewards points.
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Coverage overview
13Hotels
8Cities
1Brands
Loyalty programs
Group background
Brand positioning
Summit Hotels & Resorts is positioned as a midscale, full-service business-and-leisure hotel brand.
Loyalty program
RHR/Summit uses Go Rewards; members can earn points on Summit website bookings and earn or redeem points at Café Summit.
Brand portfolio
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