Preferred Travel Group

Preferred Travel Group is a family-owned and operated hospitality and travel-services company. Its core hotel brand, Preferred Hotels & Resorts, represents more than 700 independent hotels, resorts, residences, and distinctive hotel groups across 80 countries. The group’s lodging positioning is centered on independent luxury and upscale stays rather than midscale chain hotels: Preferred Hotels & Resorts organizes its portfolio into four collections, Legend, L.V.X., Lifestyle, and Preferred Residences. Its loyalty program is I Prefer Hotel Rewards, which is presented on Preferred Hotels & Resorts booking channels and described as operated by Preferred Travel Group.