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Pan Pacific Hotels Group

Pan Pacific Hotels Group is a Singapore-headquartered hospitality company and a member of Singapore-listed UOL Group. UOL’s own history records that it acquired the PARKROYAL brand in 2002 and the “Pan Pacific” brand in 2007, then renamed its listed hotel subsidiary Pan Pacific Hotels Group Limited in 2009. The group says it owns and/or manages more than 50 hotels, resorts and serviced suites across more than 30 cities in Asia Pacific, Africa, North America and Europe. Its hotel brand architecture is built around Pan Pacific, PARKROYAL COLLECTION and PARKROYAL: Pan Pacific is positioned in luxury terms, PARKROYAL COLLECTION links luxury with sustainability, wellness and biophilic design, while PARKROYAL focuses on destination immersion and local culture rather than a midscale label. The group runs Pan Pacific DISCOVERY, which it states is part of GHA DISCOVERY, with members earning and redeeming DISCOVERY Dollars at participating hotels.

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Coverage overview

46Hotels
32Cities
3Brands

Loyalty programs

Group background

Scale and Footprint

The group says it owns and/or manages more than 50 hotels, resorts and serviced suites across more than 30 cities in Asia Pacific, Africa, North America and Europe.

Brand Portfolio

The official brand portfolio is Pan Pacific, PARKROYAL COLLECTION and PARKROYAL.

Positioning

Pan Pacific is framed around luxury; PARKROYAL COLLECTION around sustainable, wellness-led and nature-connected stays; PARKROYAL around local culture and destination immersion.

Loyalty Programme

The group runs Pan Pacific DISCOVERY, which it says is part of GHA DISCOVERY; members can earn and redeem DISCOVERY Dollars.

Brand portfolio

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