History
OUTRIGGER’s roots are in Roy and Estelle Kelley’s Hawaii hotel business; in 2016, KSL Capital Partners completed its acquisition of OUTRIGGER Resorts & Hotels.
Outrigger
OUTRIGGER traces its roots to Roy and Estelle Kelley’s Hawaii hospitality business: the company says the couple arrived in Hawaii in 1929 and built their first Waikiki hotel 18 years later. Today the group is a beach-resort specialist rather than a broad midscale chain, with official materials placing its operations across Hawaii, Fiji, Thailand, Mauritius and the Maldives. Its positioning is built around premier beachfront resorts, local culture and place-based experiences; some recent properties are described by OUTRIGGER as five-star. The group runs OUTRIGGER DISCOVERY, a loyalty program connected to the wider GHA DISCOVERY network, with member rates, DISCOVERY Dollars and benefits extending beyond OUTRIGGER to other independent hotel brands.
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Coverage overview
36Hotels
19Cities
1Brands
Loyalty programs
Group background
Scale and Destinations
Official materials tie the network to Hawaii, Fiji, Thailand, Mauritius and the Maldives, and describe OUTRIGGER Zone as operating across all five destination countries/markets.
Positioning
OUTRIGGER is resort-led and beachfront-focused, with an emphasis on local culture, communities and the ocean environment; its stated mission is to be the “premier beach resort company.”
Loyalty
OUTRIGGER DISCOVERY is its loyalty program and is linked to GHA DISCOVERY, extending benefits across additional independent hotel brands and countries.
Brand portfolio
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