Motel One
Munich-based Motel One Group traces the Motel One brand to 2000, when its first hotel opened in Frankfurt-Offenbach. The group currently operates 104 hotels with about 29,000 rooms across 13 countries: Germany, Austria, Switzerland, Belgium, Denmark, Poland, Czech Republic, the Netherlands, Spain, France, the United States, the United Kingdom and Ireland. Its core positioning is budget/design hospitality in city-centre locations rather than luxury. The group also runs The Cloud One Hotels, introduced with its first New York City property in 2022 as a lifestyle brand built around design, locations and affordable pricing. Loyalty is through beOne, a free membership programme for Motel One and The Cloud One Hotels that offers member benefits without points collection.
Coverage overview
Loyalty programs
Group background
Positioning
Loyalty
Brand portfolio
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