History and Scale
Founded in Mallorca in 1956, Meliá has grown into an international hotel group reported to cover more than 40 countries and more than 400 open or pipeline hotels.
Melia
Meliá Hotels International is a Spanish hotel group rooted in Palma de Mallorca, where Gabriel Escarrer Juliá started the company in 1956 with a 60-room hotel. Public reporting in 2024 described the group as having more than 400 hotels open or in the pipeline across more than 40 countries; another report listed 357 operating hotels and 71 signed hotels. Its brand architecture spans Meliá’s own Luxury, Premium and Essential tiers, covering resort, urban and lifestyle stays rather than sitting in a single luxury or midscale lane. The loyalty program is MeliáRewards, which Meliá describes as the Meliá Hotels International program for earning and redeeming points, with White, Silver, Gold and Platinum levels.
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Coverage overview
280Hotels
158Cities
4Brands
Loyalty programs
Group background
Brand Positioning
Meliá’s official brand pages group its brands into Luxury, Premium and Essential tiers: Gran Meliá, The Meliá Collection, ME by Meliá and Paradisus by Meliá sit in Luxury; Meliá, Zel and INNSiDE by Meliá in Premium; Sol by Meliá and Affiliated by Meliá in Essential.
Loyalty Program
The group runs MeliáRewards, where members can earn and redeem points through hotel stays and partners; the program has White, Silver, Gold and Platinum levels.
Brand portfolio
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