Hotel Shilla

Hotel Shilla is a Samsung Group-affiliated hospitality company whose first hotel opened in March 1979. Its official hotel directory groups the portfolio under The Shilla, Shilla Monogram and Shilla Stay, with listed properties in South Korea, China and Vietnam. The Shilla is presented as the group’s luxury flagship brand, including LHW participation, while Shilla Monogram sits as a locally inflected brand combining Shilla elements with local lifestyles. Shilla Stay is positioned as a business hotel brand offering Hotel Shilla’s values at more reasonable prices. The group runs Shilla Rewards, a points-based loyalty program covering rooms and dining at The Shilla Seoul, The Shilla Jeju, Shilla Monogram, Shilla Stay and affiliated hotels.