History and scale
Founded in 2004; the group says it has more than 330 properties across Australia.
Gday Group
G’day Group was founded in 2004 and has grown from a small holiday-park base into an Australian regional accommodation group with more than 330 properties nationwide. Its accommodation focus is regional and outdoor-led: holiday parks, caravan parks, resorts, workforce lodging and destination stays. Within that portfolio, G’day Parks is a licensed network of more than 300 independently owned holiday parks, so its positioning is closer to accessible road-trip and outdoor holiday accommodation than to a conventional luxury hotel brand. The wider group also includes higher-end experiential stays through Discovery Resorts and El Questro. The loyalty program identified in sources is G’day Rewards.
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Coverage overview
16Hotels
16Cities
1Brands
Loyalty programs
Group background
Brand positioning
G’day Parks is a licensed network of independently owned holiday parks, positioned around outdoor, road-trip and regional holidays; the group also has high-end experiential resort brands.
Loyalty program
Public sources identify G’day Rewards as the group’s loyalty program.
Brand portfolio
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