Scale
The official site says the group manages more than 100 hotels and serviced residences with more than 18,000 rooms across 11 countries.
Far East Hospitality
Far East Hospitality is a Singapore-based hospitality owner and operator formed in 2013 as a 70:30 joint venture between Far East Orchard Limited and The Straits Trading Company Limited; in the same year it also completed a 50:50 joint venture with Australia’s Toga Group. The group reports a managed portfolio of more than 100 hotels and serviced residences with more than 18,000 rooms across 11 countries: Australia, Austria, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand, Singapore, Switzerland and the United Kingdom. Its positioning is mainly mid-tier to upper-upscale, with a portfolio built around traveller segments rather than traditional star ratings. Officially listed brands include Oasia, Quincy, Rendezvous, Village, Far East Collection, A by Adina, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection; Far East Collection is described separately as a luxury-oriented collection. The group runs Far East Insiders, a membership program offering member rates, private deals and membership updates.
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Coverage overview
33Hotels
8Cities
2Brands
Loyalty programs
Group background
Brand portfolio
The official portfolio lists 10 brands: Oasia, Quincy, Rendezvous, Village, Far East Collection, A by Adina, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection.
Positioning and loyalty
The group describes its presence as mid-tier to upper-upscale; its membership program is Far East Insiders.
Brand portfolio
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