Scale and Footprint
The official site currently lists nine hotels and resorts across destinations in Thailand, Myanmar and Japan.
Chatrium
Chatrium Hotels & Residences is a Bangkok-headquartered hotel group whose name, according to the company, derives from the Thai word “Chatri” and the Sophonpanich family name. Its official site lists nine hotels and resorts across destinations including Bangkok, Phuket, Chanthaburi, Khao Yai, Yangon and Niseko, spanning Thailand, Myanmar and Japan. The portfolio is positioned around luxury hotels, resorts and serviced residences rather than midscale lodging, with properties such as Chatrium Grand Bangkok, Chatrium Riverside Bangkok, Chatrium Niseko Japan, Chatrium Royal Lake Yangon, Emporium Suites by Chatrium and selected “Chatrium Collection” properties. The group runs Chatrium Point Plus, a loyalty program managed by Chatrium Hotels & Residences that lets members earn points on direct bookings through Chatrium’s website and redeem rewards across participating Chatrium, Maitria and golf-resort properties.
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Coverage overview
7Hotels
2Cities
1Brands
Loyalty programs
Group background
Brand Positioning
Chatrium is positioned around luxury hotels, resorts and serviced residences; the company describes the portfolio as “luxury hotels & residences.”
Loyalty Program
Chatrium Point Plus is the group’s loyalty program, managed by Chatrium Hotels & Residences, with points earned on direct bookings through the Chatrium website.
Brand portfolio
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