Bwh Hotels
BWH Hotels is the global hotel group behind WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. Its roots trace back to Best Western, founded in 1946; today the group says it has approximately 4,300 hotels in more than 100 countries and territories. The portfolio spans economy to luxury chain-scale segments rather than sitting in a single tier: SureStay is positioned for value-oriented travelers, Best Western covers traditional, extended-stay, boutique and upscale options, and WorldHotels is a collection of independent luxury and lifestyle hotels and resorts. The loyalty program promoted across the group is Best Western Rewards, which supports points earning and redemption, free-night redemptions, member rates and elite tiers.
Coverage overview
Loyalty programs
Group background
Brand Portfolio
Positioning
Loyalty Program
Brand portfolio
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