B And B Hotels
B&B HOTELS is a French-born economy hotel group that started in Brest in 1990. The company has expanded across Europe and into Brazil and the United States; B&B HOTELS’ own site describes a network of more than 900 hotels in 17 countries. Its positioning is budget/economy rather than luxury or upscale full service: the brand emphasizes core travel needs such as comfortable rooms, breakfast, Wi-Fi and digital services, with a limited-service model. Loyalty is built around the free B&me programme, with B&me CLUB presented as an additional membership option for frequent travelers.
Coverage overview
Loyalty programs
Group background
Brand portfolio
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