Ascott
The Ascott Limited is a Singapore-based lodging group under CapitaLand Investment, with roots in the 1984 opening of The Ascott Singapore. Sourced public profiles describe its network as over 700 properties and operations across more than 40 countries. Ascott is not positioned as a single-tier hotel chain: its portfolio spans serviced residences, hotels and co-living, with upper-upscale/luxury-leaning brands such as Ascott and The Crest Collection, apartment-hotel brands such as Quest, and additional urban hotel and serviced-apartment concepts. The loyalty programme it runs is Ascott Star Rewards, presented on the official Discover ASR site as the member programme for earning and redeeming benefits across participating properties.
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Loyalty programs
Group background
Brand portfolio
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