Accor

Accor is a French hospitality group whose story traces back to the first Novotel, opened in Lille, France, in 1967. Accor’s official history says that by its 1983 Paris Stock Exchange listing, the group held 440 hotels across Europe. Today, Accor reports a portfolio of 45+ hotel brands, 5,800+ hotels, 880,000+ rooms and a presence in 110+ countries. Its brand architecture spans luxury, lifestyle, premium, midscale and economy segments; among the brands tracked here, Swissôtel is listed by Accor under Premium, while Novotel is listed under Midscale. Accor runs ALL Accor, described by the group as both a booking platform and loyalty program, with 100 million members reported on Accor’s official ALL Accor page.