Hotel brand · Guest-verified

voco

Voco

voco is IHG’s premium hotel brand positioned around being “reliably different”: inviting and unstuffy, with each property keeping its own local character while offering the consistency of a global brand. The brand suits both leisure and business travellers, with an experience built around hosted service, comfortable downtime and easy social moments. Its stated hallmarks are “Come on in,” “Me time” and “voco life,” reflected in touches such as locally inspired treats, attentive hosts, cozy bedding, room service, premium bathroom amenities, smart TVs, fast Wi-Fi, restaurants and bars. Sustainability features cited by IHG include bedding filling made from 100% recycled materials, large-format plant-based bathroom amenities, filtered water in reusable glass bottles where possible, and aerated shower heads. As of 31 March 2026, IHG reported 137 open voco hotels with 27,913 rooms and 113 hotels in the pipeline.