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Location & Connectivity • In the heart of the 7th District: Located on Mariahilfer Straße, Vienna's premier shopping mile. • Excellent transport links: Directly at U3 Zieglergasse and a 5-minute walk from Westbahnhof (trains to Salzburg/Munich). • Cultural hub: A short stroll to the Museumsquartier, Volkstheater, and the trendy Spittelberg area. • Easy airport access: Direct connection via the airport bus or U3/S-Bahn. Hotel Experience • Lean Luxury with a Vintage Soul: Housed in the iconic former Stafa department store. • Design Story: A tribute to the 1950s—think mid-century furniture, vintage lamps, and a nostalgic department store vibe. • Atmosphere: Relaxed, creative, and urban; a perfect mix of Viennese charm and modern coolness. Rooms & Sleep Comfort • Your private haven: Soundproofed rooms designed for maximum peace in the bustling city. • Sleep quality: High-end mattresses and 100% white cotton linens for a deep, restful sleep. • Technical comfort: Blackout curtains, Marshall amps for your music, and super-fast Wi-Fi. • Rain showers: Luxurious rainfall showers with Ruby Care amenities. Bar & Social Spaces • 24/7 Bar & Rooftop: A stunning terrace overlooking the city—the perfect spot for sundowners. • Social Hub: A lively space where guests and locals meet for cocktails and healthy snacks. • Creative Extras: On-site cinema, library, and a rental station for guitars and bikes. Target Guests • City Explorers & Shoppers: Those who want to be right where the action is on Mariahilfer Straße. • Vintage & Design Fans: Travellers who love mid-century aesthetics and unique architecture. • Digital Nomads: People looking for a creative, central spot with great work spaces. • Solo Travellers: Secure, central, and social, making it easy to feel at home in Vienna. Key Selling Points • Prime Shopping Location: Situated directly on Vienna’s most famous shopping street. • Iconic Rooftop Terrace: One of the best views in the district, accessible 24/7. • 1950s Vintage Design: A unique, nostalgic atmosphere you won't find anywhere else. • Sustainability: Lean Luxury approach focused on quality and eco-conscious choices. Modern Lean Luxury: Premium quality in the heart of Neubau, without the unnecessary fluff.