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Hotel Giacomo Morra Alba - Handwritten Collection

Name: Hotel Giacomo Morra Alba - Handwritten Collection
Address: Via Roma, 1, Alba, CN, 12051, Alba, IT

8.4/ 10Recommended

·Hotels

📍Via Roma, 1, Alba, CN, 12051 · Alba ↗

📞+390173328900·Official site ↗

Meeting roomsHardwood flooring in public areas24-hour front deskLuggage storageFree WiFiConcierge serviceAll 16 facilities +

Review

Official

The recently renovated Hotel Giacomo Morra in Alba pays homage to its namesake with 92 rooms, a cozy bar, and a sunny patio. Combining modern amenities with local heritage, the hotel reflects Giacomo's legacy as a truffle icon. The owner's passion for the cinema of the 50s and 60s is evident, blending timeless elegance with the culinary tradition of Alba to celebrate truffles and vintage cinematic art. Located in Alba, our hotel offers an ideal setting for relaxation and exploration. Surrounded by picturesque vineyards and rolling hills, it is perfect for nature lovers.

Guest scores & sentiment

From 297 guest reviews · multi-source · as of 2026-07-10

Guests praise the central location, modern Scandinavian decor, comfortable beds, and friendly staff. Main complaints involve non-adjustable AC, limited storage, expensive breakfast, and parking guidance issues.

Dimension scores · cross-source

Location9.8

Service9.6

Cleanliness9.6

Value9.1

Facilities8.7

＋ PraisedExcellent location · New and modern facilities · Friendly and professional staff · High-quality breakfast

－ ComplaintsInsufficient storage space · Lack of bathroom storage · Unadjustable temperature control · GPS navigation issues

KEYIdeal for travelers seeking convenience and modern comfort. Confirm parking in advance and note AC controls.

FAQ · grounded in hotel data & reviews

locationIs the location convenient? What attractions are nearby?＋

It is excellently located in the heart of Alba, steps from Piazza Michele Ferrero and the Wall of Sound Gallery, perfect for exploring local culture and wine.

diningDoes the hotel offer breakfast? How is the price?＋

A rich continental breakfast buffet is available daily for an extra charge. While high quality, some guests noted it is expensive.

coupleIs it suitable for couples? How is the room experience?＋

Highly recommended for couples. Guests praise the modern Scandinavian decor, comfortable beds, and romantic atmosphere with luxury bathtubs.

businessWhat should business travelers note? Are there office facilities?＋

Co-working spaces and free WiFi are available. However, parking reservations may have errors, and some guests noted inconsistent front desk attitudes.

roomCan guests adjust the room's air conditioning themselves?＋

No, the AC is remotely controlled by the front desk and cannot be adjusted by guests, leading to complaints about temperature extremes.

roomIs there enough storage space in the rooms?＋

Some guests reported limited storage space and lack of bathroom organization. Rooms are spacious but storage might be tight for heavy luggage.

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Room types · 7

Room photos, bedding & descriptions; live rates & booking live on FlyerTrip (no checkout here).

Suite, Multiple Beds

1 × King bed / 2 × Twin bed25 ㎡up to 3

1 King Bed and 2 Twin Beds270 sq feet Internet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Room service (limited), minibar (fees may apply), and free bottled waterSleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, bathrobes, and a hair dryerPractical - Phone, safe, and deskComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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RoomDeluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

1 × King bed18 ㎡up to 2

1 King Bed195 sq feet Internet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Espresso maker, minibar (fees may apply), electric kettle, and room service (limited hours)Sleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, a hair dryer, and a bidetPractical - Safe, desk, and desk chairComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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RoomSuperior Room, 1 King Bed

Superior Room, 1 King Bed

1 × King bed17 ㎡up to 2

1 King Bed183 sq feet Internet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Room service (limited) and minibar (fees may apply)Sleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, a hair dryer, and a bidetPractical - Safe, desk, and desk chairComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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RoomSuperior Room, 2 Twin Beds

Superior Room, 2 Twin Beds

2 × Twin bed17 ㎡up to 2

2 Twin Beds191 sq feet Internet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Room service (limited) and minibar (fees may apply)Sleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, a hair dryer, and a bidetPractical - Safe, desk, and desk chairComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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Deluxe Room, 1 King Bed with Sofa bed

1 × King bed / 1 × Sofa bedup to 3

1 King Bed and 1 Double Sofa BedInternet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Espresso maker, minibar (fees may apply), electric kettle, and room service (limited hours)Sleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, a hair dryer, and a bidetPractical - Safe, desk, and desk chairComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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Deluxe Room, 2 Twin Beds

2 × Twin bedup to 2

2 Twin BedsInternet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Room service (limited) and minibar (fees may apply)Sleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, a hair dryer, and a bidetPractical - Safe, desk, and desk chairComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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Deluxe Room, Multiple Beds

2 × Twin bed / 1 × Sofa bedup to 3

2 Twin Beds and 1 Double Sofa BedInternet - Free WiFi Entertainment - 12-inch TV with satellite channelsFood & Drink - Room service (limited) and minibar (fees may apply)Sleep - Blackout drapes/curtains and bed sheets Bathroom - Private bathroom, bathtub or shower, a hair dryer, and a bidetPractical - Safe, desk, and desk chairComfort - Air conditioning and heatingAccessibility - Hardwood flooring in roomNon-Smoking

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Nearby & map

DiningSights

Piazza Duomo

Creative, Seasonal Cuisine · ★★★ Michelin

€€€€

The now famous red door ushers you into this temple of Italian cuisine. Once you cross the threshold, stairs lead up to the first floor, where pink walls and a fresco by Francesco Clemente welcome you, as do the friendly front-of-house staff. From here on, the focus is on chef Enrico Crippa's very personal cuisine, presented in three tasting menus (a fourth, shorter menu is available at lunchtime only): one linked closely to the vegetable gardens and the seasons, another intimately connected to the local area, and the last taking you on a journey through Italy and beyond. What emerges from eve

456m

Hostaria dai Musi

Piedmontese, Seafood

€€

Offering a limited à la carte that includes fish dishes (including raw options) which vary according to market availability, this restaurant serves what it describes as “typically modern cuisine”. The breaded and fried anchovies with a typical saor sauce and lemon gel are particularly good, plus the menu features a selection of typical regional specialities. The pleasant setting is enhanced by the backdrop of the large central square in a pedestrianised area on the edge of the old town. The drinks menu includes an excellent selection of wines, plus a good choice of local beers.

71m

Enoclub

Piedmontese, Italian Contemporary

€€

Under the arcades of a piazza named after Michele Ferrero, this restaurant has a simple, modern ambience with walls covered with wine bottles, as well as friendly, efficient female staff. The beautifully prepared Piedmontese cuisine is showcased on an à la carte and a tasting menu, accompanied by an impressive selection of quality wine.

79m

Lalibera

Piedmontese, Traditional Cuisine

€€

In the heart of Alba, just a stone's throw from the cathedral, this refined and elegant restaurant offers guests a warm and simple welcome. The aromas of Langhe cuisine combine with the chefs' creativity to deliver dishes that reflect the region's flavours with taste and harmony. The wine list, lovingly curated by Flavia, offers a wide variety of labels, with Piedmontese wines taking centre stage.

148m

Osteria dell'Arco

Piedmontese, Traditional Cuisine

€€

Enjoy a warm family welcome at this centrally located restaurant with an internal courtyard, where the menu features a good choice of traditional and authentic dishes full of flavour. The restaurant is run by the same friendly managers as the renowned and popular Boccondivino in Bra, where the Slow Food concept was born. Booking ahead is always a good option.

154m

Trattoria del Bollito

Piedmontese, Regional Cuisine

€€

This trattoria in the heart of Alba welcomes guests into a warm, family atmosphere, where wood panelling and smiling staff create a sense of intimacy. The service is dynamic and polite, while aromas from the kitchen evoke Piedmontese tradition. The carefully curated wine list celebrates local labels from throughout the Langhe, inviting guests to discover authentic flavours. One of the most popular dishes is tajarin with rabbit and hazelnuts: thin strands of pasta paired with delicate meat and crunchy hazelnuts, creating a delicious and comforting balance.

181m

Ventuno.1

Piedmontese, Mediterranean Cuisine

€€

Major refurbishment at this renowned restaurant has given it the feel of an informal, welcoming contemporary bistro. Don’t miss the “Napule” tasting menu, which offers just four courses that include anchovies, cavatelli pasta and Neapolitan meatballs in a nod to the owner’s origins. Over time, the wine list has been extended and improved, with wines now stored in a new cellar. Some of the ingredients used in the dishes can also be purchased to take home.

269m

Ape Vino e Cucina

Piedmontese, Contemporary

€€

This attractive restaurant in the heart of Alba, the gastronomic capital of the Langhe, is home to chef Damiano Nigro who has previous experience in Michelin-starred restaurants in the area. The restaurant serves aperitif snacks, tapas and top-quality cocktails alongside its delicious, generously portioned meals which, as you might expect in Piedmont, have a traditional flavour. The pasta, bread, desserts and ice-cream are all homemade, while on our last visit in the summer we particularly enjoyed the maccheroncini with scampi and peppers, and the exquisite Fassona beef with a red-wine sauce a

447m

Click a row to locate it · distances are approximate. Data from Overture / Michelin / Wikidata.

Hotel Giacomo Morra Alba - Handwritten Collection

Guest scores & sentiment

Room types · 7

Suite, Multiple Beds

Deluxe Room, 1 King Bed

Superior Room, 1 King Bed

Superior Room, 2 Twin Beds

Deluxe Room, 1 King Bed with Sofa bed

Deluxe Room, 2 Twin Beds

Deluxe Room, Multiple Beds

Facilities · 16

Nearby & map