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The Soho Hotel, Firmdale Hotels

★★★★★·9.4/ 10Excellent
·Hotels
Check-in 03:00 PM / out 12:00 PM
Fitness facilities (surcharge)Air conditioningFamily roomsLift / ElevatorLuggage storageExpress check-in/check-outAll 66 facilities +
Review
Official

Relax at the full-service spa, where you can enjoy massages, body treatments, and facials. Additional features at this hotel include complimentary wireless internet access, concierge services, and babysitting (surcharge). Grab a bite to eat at Refuel, a restaurant which features a bar/lounge, or stay in and take advantage of the 24-hour room service. Full breakfasts are available daily from 7:00 AM to 11:00 AM for a fee. Featured amenities include limo/town car service, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in London? This hotel has 775 square feet (72 square meters) of space consisting of conference space and meeting rooms. A train station pick-up service is available for a surcharge. Make yourself at home in one of the 96 individually decorated guestrooms, featuring minibars and flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment.

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Guest scores & sentiment

From 261 guest reviews · multi-source · as of 2026-07-11

Guests praise the unique design, spacious rooms, and exceptional service. Complaints focus on the messy surrounding streets, occasional facility issues like noise or AC faults, and serious service lapses such as mishandling breast milk.

Dimension scores · cross-source

Service10.0
Location10.0
Cleanliness9.7
Facilities9.6
Surroundings9.6
Value9.0
+ PraisedPrime yet quiet location · Exceptional staff service · Spacious and comfortable rooms · Stunning interior design
- ComplaintsNo kettle in room · Messy surrounding streets · Blurry TV quality · Occasional service errors

KEYSuitable for travelers seeking design and service. Note the messy surroundings, verify room views, and communicate special requests clearly to avoid lapses.

FAQ · grounded in hotel data & reviews

locationHow is the location and transport convenience?+
Located in central Soho, 5 mins to Oxford St. Location score is 10/10. Note that some surrounding streets can be messy.
serviceWhat is the level of service?+
Service score is 10/10. Guests praise the friendly and professional staff who remember preferences. Rare service lapses exist but overall excellence is high.
roomWhat are the room conditions and pros/cons?+
Rooms are spacious, uniquely designed, and very clean (9.7/10). Cons include lack of kettles in some rooms, occasional noise, and aging facilities.
diningIs dining varied? Is afternoon tea worth it?+
Offers modern European cuisine and an award-winning bar. Afternoon tea is popular but some find it pricey with small portions.
familyIs this hotel suitable for families?+
Highly suitable. Welcomes children with kid meals and cookies. Families love the hospitality and comfort. Note potential noise from aging facilities or construction.
businessIs it convenient for business travelers?+
Prime location near transport hubs. Staff excel at personalized service. Be aware of potential hidden fees and occasional noise; verify bills beforehand.
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