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Gem Fitzrovia Hotel

★★★★·8.8/ 10Recommended
·Hotels
Check-in 03:00 PM / out 11:00 AM
Air conditioningFamily roomsLift / ElevatorLuggage storageExpress check-in/check-outFax/photocopyingAll 50 facilities +
Review
Official

Make use of convenient amenities such as complimentary wireless internet access, concierge services, and babysitting (surcharge). For lunch or dinner, stop by XX-XXVIII Restaurant, a restaurant that specializes in international cuisine. Dining is also available at the coffee shop/cafe, and 24-hour room service is provided. Quench your thirst with your favorite drink at the bar/lounge. Continental breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee. Featured amenities include complimentary wired internet access, a business center, and express check-out. Planning an event in London? This hotel has 139 square feet (13 square meters) of space consisting of conference space and 3 meeting rooms. Make yourself at home in one of the 86 air-conditioned rooms featuring flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment.

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Guest scores & sentiment

From 387 guest reviews · multi-source · as of 2026-07-07

Guests praise the prime location, friendly staff, cleanliness, and excellent breakfast. Common complaints include small room sizes, dated decor, overheating rooms due to AC issues, and occasional confusion over breakfast charges.

Dimension scores · cross-source

Location9.0
Cleanliness8.8
Surroundings8.2
Service8.1
Value8.0
Facilities8.0
PraisedExcellent location · High cleanliness · Friendly staff · Varied breakfast options
ComplaintsSmall room size · Firm beds or hot rooms · Dated facilities · Unclear breakfast pricing

KEYSuitable for travelers prioritizing location and service. Verify AC functionality in summer and check room size/breakfast details before booking.

FAQ · grounded in hotel data & reviews

locationHow is the location? What attractions are nearby?
Located in central London's West End, it is a short walk from Oxford Street and Regent’s Park. With a location score of 9.0, it is highly convenient for exploring the city.
diningIs breakfast included? How is the quality?
Breakfast is praised for being delicious and abundant. However, some guests noted disputes over fees, so please confirm inclusion when booking.
serviceHow is the staff service?
With a service score of 8.1, guests consistently praise the staff for being friendly, professional, and efficient.
roomHow are the room size and facilities?
Rooms offer free WiFi and digital TVs. However, some are small, dated, or lack fridges, with occasional odor or noise issues.
familyIs this hotel suitable for families with children?
Children are allowed, and supervised activities are offered. Families appreciate the service and breakfast, but sofa beds may be uncomfortable.
businessIs it convenient for business travelers?
Ideal for business due to its central location and efficient service. However, some guests found beds too firm or facilities in the lobby dated.
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